SEO Manager

Travso is an affiliate marketing company at the forefront of digital marketing, dedicated to empowering consumers to make informed choices when it comes to products and services using strategic and innovative digital marketing campaigns. With a strong commitment to transparency, consumer empowerment, and performance-driven marketing, Travso aligns advertisers and affiliates to provide consumers with information to make the best choices for their needs.

About The Role

We are seeking a talented and passionate SEO Manager to join our team.

This is an evergreen role, which means that Travso is always open to receiving applications from talented professionals. We welcome you to submit your application at any time. While there may not be an immediate opening, we continuously review applications and will be happy to get in touch as soon as a suitable position becomes available. We look forward to discovering exceptional talent and potential future team members!

Responsibilities:

• Lead planning, execution, and analysis of SEO projects and roadmaps.
• Identify opportunities for organic traffic and revenue growth through optimization of site architecture, keyword selection, on-page factors, and scalable content.
• Monitoring, reviewing, and analyzing data to derive actionable insights for continuous improvements.
• Develop SEO A/B tests to ensure changes made for SEO positively impact traffic, revenue, and other KPIs.
• Identify new and emerging SEO trends, opportunities, best practices, and industry updates.
• Participate in site audits, algorithm analysis, and keyword research to inform growth strategy.
• Conduct in-depth research and analysis of websites and SERPs to identify opportunities for our top keywords.
• Determine the most suitable categories for publishing our articles, aligning with our specific keywords and target audience.
• Work in various verticals, including iGaming, dating, software, health, and finance.
• Utilize your experience in sponsored posts to select websites that align with our criteria and have the highest chance of ranking.
• Develop creative strategies to discover new websites that meet our criteria, staying ahead of industry trends.
• Continuously monitor the performance of our current sponsored articles, flagging any that are not responding well and proposing actionable solutions.
• Work closely with content, design, global engineering (development), and product teams to ensure consistency in SEO strategy and implementation across properties.
• Coordinate with the product and UX design teams to optimize user experience and drive maximum value.

Qualifications:

• Proven managerial experience in leading SEO projects
• Effective communication across all levels of the organization with a strong ability to communicate insights and recommendations both up to senior management and down to team members.
• Significant experience in developing and implementing user-generated content (UGC) strategies. This includes the ability to leverage UGC to enhance SEO performance and drive organic traffic.
• Proficiency in SEO tools like Ahrefs, SEMrush, Majestic, etc. and analytics platforms.
• Ability to work independently and as part of a remote team.
• Strong communication skills, both written and verbal.